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How to choose high-quality packaging for confectionery

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konditerskaya upakovka How to choose high-quality packaging for confectionery
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Are you looking for confectionery packaging for cakes, cupcakes, gingerbread and other sweet treats? How do you choose truly high-quality packaging that will help boost sales?

Ukrainian sweets are a real source of pride for the Ukrainian people. Three of our confectionery companies are ranked among the world’s top 100. And this is against the backdrop of our economic situation and the near-total absence of the long history that many Western countries can boast of.

Moreover, all this is achieved without state support. Any sector supported by our government fails to succeed, whereas private companies thrive. Why? Perhaps one of the reasons lies in a sense of responsibility. One often gets the impression that government officials need to do everything ‘for show’ or for personal gain, whereas the owners of private companies understand that success lies in a high-quality product, and that they alone are responsible for its quality.

For a product to be in demand and able to compete with the global giants of the confectionery industry, a good recipe and high-quality ingredients are not enough. Modern, high-quality equipment and control over every stage of production are required, the final stage of which is selecting the right packaging for the products.

For Ukrainian consumers, sweets are not essential items. Sweets are most often bought to mark important occasions: the arrival of guests, anniversaries, and personal or public holidays. Small sweets—chocolates, bars, and biscuits—are bought as snacks. Advertising for sweets plays on consumers’ emotions, so it is important to present them correctly.

Good news for Ukrainian manufacturers — Ukrainians are happy to support the confectionery industry, influenced by:

A little about the sweet history

People loved to enjoy sweets even in Ancient Egypt. Back then, however, they did not resemble modern sweets, but were a mixture of dates, nuts and honey. In Ancient Rome, sweets were made from nuts, honey, poppy and sesame seeds, whilst in Ancient Greece, the precursor to modern marmalade was invented. Sweet juice was poured into a flat vessel and evaporated in the sun, resulting in a sweet-and-sour, sticky mass. As for our ancestors, they adored candied fruit — pieces of berries and fruit preserved in honey.

In Europe, people ate sweets imported from Arab countries, and only began making their own in the 15th and early 16th centuries. The very word ‘confectioner’ comes from Italian and means ‘to cook in sugar’. The secrets of desserts were closely guarded; every noble household had its own confectioner with their signature treats. It got to the point of absurdity: at celebrations, guests would slip pieces of sweets into their sleeves so that, once home, their confectioner could try to decipher the recipe.

Chocolate also has a long history; it is over 3,000 years old and has Mexican roots. The cocoa drink was considered divine, bestowing youth and beauty. Christopher Columbus brought it to Europe, and it was here that the history of chocolate began to unfold. The greatest chocolate lovers live in Europe, and they are the Swiss.

Nowadays, you can find a vast range of confectionery products in every country around the world. We’ll focus on three: cupcakes, muffins and cakes.

The history of the cupcake

Cupcakes are a special type of baked good with various fillings. Something similar to a cake was baked by the ancient Romans: they mixed raisins, nuts and pomegranate seeds with barley purée. This pastry got its modern name ‘cake’ from the French and English, which literally means ‘fruit pie’. In modern English, there is the word ‘cakes’, which refers to pastries, but a cake is still something different. Its base is sponge or yeast dough, and the fillings used include whole nuts and nut butters, fruits and berries, preserves, jams, chocolate and cream-based fillings.

According to history, muffins first appeared when granulated sugar was brought to Europe from the American colonies.

Nowadays, muffins are one of the most popular treats during tea time and coffee breaks. The ideal size for this dessert is a small, round cupcake, just right for a cup of fragrant tea or delicious coffee.

How muffins came to be

England gave the world muffins. The dessert appeared in the 18th century, and the origin of its name is not entirely clear. The main theory is that it derives from the Old French ‘mouffle’, meaning ‘slightly soft’ and describing the quality of bread. Another theory suggests it comes from the Old German word ‘muffen’ — ‘small cakes’. In England, the word ‘muffin’ refers to a bun served with tea.

However, whatever the word originally meant, it now instantly evokes appetising associations and thoughts of a cosy and delicious tea party with treats.

English muffins resemble a flat cake, which is sometimes lightly toasted over a flame and served with traditional jelly or jam. Originally, however, this type of sweet pastry was not found on the tables of the aristocracy, but was intended for ordinary workers.

English muffins are made from yeast dough, whilst American ones are made from unleavened dough. It was the Americans, in fact, who came up with the idea of adding a wide variety of ingredients to the dough:

Where did the cake come from?

It is difficult to say exactly which country gave the world this much-loved dessert.

One theory suggests that the cake originated in Italy. The reason lies in the etymology of the word, which in Italian means something intricate and elaborate. Many believe this relates to the cake’s decorations, such as cream flowers, swirls and ornaments.

A second theory suggests that the cake derives from Eastern sweets, which, with their enchanting aroma and delicate, refined flavour, can captivate any sweet tooth. Ancient Eastern sweets, made from honey, milk and sesame seeds, resembled modern cakes in shape.

It is worth noting that, regardless of which part of the world the cake originated from, the French played a key role in its development and current appearance. Skilled confectioners perfected dessert recipes in their small cafés and coffee shops and gifted the world the sweetest words: cream, meringue, caramel, sponge and jelly. And then they ensured that the cake became the world’s favourite dessert. Why the favourite? 99% of celebrations end with a cake being served. Birthdays, weddings, name days and many other celebrations are unthinkable without a cake.

For most people, a square or round box evokes a sense of joy and pleasant associations. That is precisely what we will discuss next — the correct presentation of mouth-watering sweets.

What types of confectionery packaging are there?

Confectionery products require individual packaging. Thanks to this:

Packaged goods sell in greater quantities than unpackaged goods sold by weight.

Consumers like neat boxes, especially for desserts whose shape can easily be damaged during transport: muffins, cakes or pastries. Furthermore, packaging, including confectionery packaging, can enhance brand recognition.

What else do consumers value? Boxes that are easy to open but remain functional after opening. For example, it is difficult to eat a whole cake in one go, so it can be placed in the fridge straight in its packaging. Packaging must be practical and ergonomic.

What materials is packaging made from:

Interesting facts about the Ukrainian market:

Packaging options:

How to choose high-quality packaging for confectionery

First and foremost, you need to understand the functions of confectionery packaging:

Furthermore, boxes and other confectionery packaging must be safe and extend the shelf life. Confectionery boxes and packaging must meet standards, appeal to customers and be easy to open.

7 rules for high-quality confectionery packaging

Based on our 14 years of manufacturing experience, we have compiled the basic rules that confectionery packaging must adhere to.

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